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About Sam

The Story

I've been a coach my whole career, I just called it, "being a decent supervisor."

The more I have learned about supervison and coaching, they both are very natural to me. It is my responsibility to help others use their strengths to thrive. This means that there may be very little overlap with The Right Way, My Way, and Their Functional Way. I really couldn't care less what conventional wisdom says or what I think is right as long as you get to your best answer leading to the stated goal.


Due to a combination of experience and research, I am passionate about the impact leadership has on job satisfaction and retention. A satisfied and engaged employee will be a better service provider to their direct reports, supervisors, and most importantly, the customers. Retaining quality employees builds loyalty and is financially responsible compared to having a revolving door of employees being hired and quitting in rapid succession. Such turnover is 100% preventable if leadership is willing to take action. High employee satisfaction is achieved through quality supervision achieved through coaching, training, and practice.

How do I know? I've lived it. I have improved longevity, increased diversity, and created work cultures where people had both permission and support to share wild ideas, do new things, and hold each other person accountable in caring ways. It is a very rare situation where I will tell anyone what to do; most situations have plenty of room for considering multiple approaches which provides opportunities to enjoy creativity, autonomy, and purpose.

I operate rather consistently. A colleague of mine said that I run at 70 degrees. This means:

No outbursts disregarded as passion.

No disengagement disguised as introspection.


Consistency, clarity, objectivity, and a singular focus: you, the client.

Even at 70 degrees, I don't mind bringing a little spiciness to the conversation as needed.


Clients engage with me in meaningful ways that are full of empowerment, curiosity, respect, and fully absent of judgement.


Amongst my background, I have a variety of certifications including:

A Different Cup of Tea

It is absolutely possible that I'm not your cup of tea. I would be without integrity if I suggested I should work with everyone. If you know I'm not your people from what you've read, thank you for reading. Also, here are some additional and more awesome people who are fabulous coaches and just might be more closely aligned with you:

Monica Wales

Financial Coach and Owner of Coaching Freedom

I'm a Financial Coach because I live in the freedom that being debt-free allows. I want that for YOU and your family.

What would be possible if you weren't paying off debt, or if you paid off your house early? 


Jen Westra

Life Coach and Owner of Life On Purpose Coaching

I help women unlearn limiting stories and beliefs so they can be Unstoppable.

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